Solving customer priority conflict with the Kano model

Figuring out what really matters most to your customer can be challenging, especially when they don't seem to know! Here's a great tool for replacing ambiguity with clarity.

Photo by k joseph on Unsplash

Figuring out what matters most to your customer can be a real challenge. Sometimes it’s as simple as nobody having enough clarity on what really has impact with your customer. Other times, it comes down to conflicting needs and desires — the product team wants better analytics, the marketing team wants hot new social engagement tools, and your customer probably wants something totally different.

How do you figure out what to deliver this sprint — and make the most impact with your customer because, let’s face it, the only thing really driving success is customer engagement. A happier customer translates into recurring revenue and, we all hope, more customers using your product.

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