Solving customer priority conflict with the Kano model
Figuring out what really matters most to your customer can be challenging, especially when they don't seem to know! Here's a great tool for replacing ambiguity with clarity.
Figuring out what matters most to your customer can be a real challenge. Sometimes it’s as simple as nobody having enough clarity on what really has impact with your customer. Other times, it comes down to conflicting needs and desires — the product team wants better analytics, the marketing team wants hot new social engagem…
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