Customer Obsessed Engineering

Customer Obsessed Engineering

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Customer Obsessed Engineering
Customer Obsessed Engineering
Stop doing things that don’t make us faster, better, more focused

Stop doing things that don’t make us faster, better, more focused

What if every day you made a 1% quality of life improvement to your team's way of working? After a year, you'd be performing at a multiple of 37X.

Zac Beckman
Jun 30, 2025
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Customer Obsessed Engineering
Customer Obsessed Engineering
Stop doing things that don’t make us faster, better, more focused
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Edge of the desert in Erg Chebbi, Morocco.

I have a certain no-nonsense sensibility about software development. It almost seems common sense, grounded in my second nature: eschew whatever seems like a diversion. Only do what is purely focused on writing fantastic code that actually works. Don’t put up with any distractions — if it’s not the shortest path to the right outcome, than don’t do it.

Maybe it takes years of writing code and managing teams to get it. Maybe it’s just that I don’t have patience for anything else.

But there are a lot of distractions — ad hoc meetings, poorly organized ceremonies, rework, and other demands. How do we defend our teams from this?

Awareness is key. Specifically, creating a laser-focused awareness about what is wasteful and what is valuable.

Years ago, I started doing an exercise with my own team to build that awareness. The goal was to figure out where our time was going — and stop doing things that didn’t make us faster, better, more focused. That exerc…

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