Customer Obsessed Engineering

Customer Obsessed Engineering

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The Delivery Playbook

How to write a good hypothesis log — and stop building useless stuff
Most hypothesis logs are feature lists with extra columns. The difference is running it up-front, in real discovery — and actually changing your plan.
 • Zac Beckman
Weighted Shortest Job First (WSJF) can’t see your showstopper
WSJF ranks features one by one — which is why a correctly ranked backlog still blows up at the eleventh hour. A steel thread is the fix: deliberately…
 • Zac Beckman
Why I retired “sprint” from the playbook
High-performing teams deploy daily. What’s the two-week box actually for?
 • Zac Beckman
3.8 Engineering
Everything until now bought you speed — engineering is where you spend it, turning live specifications into production-ready code one small merge at a…
 • Zac Beckman
Can you rely on SAFe to deliver elite-performer gains?
The cadence got shorter; the shape didn’t change: SAFe is what happens when you keep the waterfall org chart, rename the meetings and run a PI Planning…
 • Zac Beckman
Pull requests are a symptom of low trust: here’s the fix
T*D is the new name for the Playbook trifecta: Test-Driven Development, Trunk-Based Development and Team-Focused Development, fused into one operating…
 • Zac Beckman
Product teams really do outperform: bringing the receipts
Researchers at DORA, McKinsey and Google have spent a decade proving what good engineers already know. It’s time to put that knowledge into practice.
 • Zac Beckman
3.7 Elaboration
Elaboration takes your specifications from skeleton to increment-ready, fleshed out across every layer at which the system is tested — and live-linked…
 • Zac Beckman
3.6 Specification
Before coding we need to make sure our design has enough fidelity. Specification is about adding those details, the happy paths as well as the failure…
3.5 Modeling
Engineering models eliminate mistakes & complexity, ensure better testing & reliability, and improve collaboration & understanding.
 • Zac Beckman
How to use a playbook
Even engineering teams need a playbook, just like a sports league or an elite operations unit. Here’s how having a playbook transforms your team.
 • Zac Beckman
3.4 Tactical event storming
Tactical event storming adds fidelity to your business processes and event maps. It extends your "line of sight" down into the technical design while…
 • Zac Beckman
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