Customer Obsessed Engineering

Customer Obsessed Engineering

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Design Thinking

The “magic” of just enough estimation
Estimates are worthless for project planning. They're always done wrongly. Here’s a better approach.
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Zac Beckman
What is a target state architecture?
Your "target state architecture" is exactly what your project needs in order to adequately describe current state, its problems, and desired solutions.
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Zac Beckman
Why you need a second brain
A second brain gives you superpowers, makes mental leaps that others can't fathom and finds information nobody else knows exists. Best of all, having…
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Zac Beckman
Value stream engineering in a nutshell
Here's a concrete blueprint to absolutely ensure successful delivery of your project. “VSE in a nutshell” is the key.
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Zac Beckman
How to deliver more customer value than your competitors
Value stream engineering uses simple, day-to-day actions to create the success story you’re looking for.
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Zac Beckman
Transform the way you learn with spatial thinking & a second brain
You can master anything quickly, but you have to stop studying and start reframing. Here’s the secret.
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Zac Beckman
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The 30-minute guide to Domain Driven Design: A secret weapon to solve tough problems
Using domain driven design fixes your customer perception problems, aligns technology with business, and defends against complexity.
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Zac Beckman
Never get into a bad situation with your customer (no missed estimates!)
Make sure good intentions don’t turn into broken promises and a bad impression: My 9-step plan to NEVER miss a target.
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Zac Beckman
Do you understand your customer? Subtle word choices lead us into a lot of trouble
If we drag the wrong words with us, we’ll fail to communicate. It's the difference between a failed project and a delighted customer. Avoid ambiguity…
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Zac Beckman
My top 15 project discovery questions
Kicking off a new project is always challenging: Where do you start? These 15 questions will point you and your team in the right direction, and make…
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Zac Beckman
Building a product oriented team
6 ways teams with a Product Mindset will always outperform project focused teams.
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Zac Beckman
Plagued with problems getting to delivery? Solve them with a “steel thread."
5 principles to get architecturally complete features into production, control defects, and prove your concept-to-production pipeline in a few sprints.
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Zac Beckman
How a scientific mindset engages your customer (and makes you a better engineer)
Asking questions and listening are better ways to prove yourself and engage your customer. 9 tips to improve your engineering skillset.
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Zac Beckman
Moving away from the Monolith — faster, better with a product mindset
Understanding the core value of what you are working on is the secret to delivering impactful products.
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Zac Beckman
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