Customer Obsessed Engineering

Customer Obsessed Engineering

Home
Notes
The Delivery Playbook
Archive
Leaderboard
About

Design Thinking

Data pipelines are really cool. But also, really hard to build.
Data pipelines pose challenges we should all master. They push the limits on design, architecture, performance and even predicting the future.
 • 
Zac Beckman
If you’re not using “declarative teams," you have only an illusion of control
Shifting from "how to do it" to "what’s the outcome" transforms your productivity, reduces complexity, and makes your systems reliable.
 • 
Zac Beckman
I don't hire testers anymore and I'm still shipping zero-defect software
Downstream testing is a mistake. Modern companies (like Microsoft) do something different. Move toward strategies that embed quality early.
 • 
Zac Beckman
The balancing power of TDD: finding the sweet spot between design and testing
Test-driven development embodies the scientific method in software: thoughtful experimentation leads to proven success. Here's how to balance design…
 • 
Zac Beckman
Software archeology isn’t as much fun as it sounds
Digging through the past trying to uncover long-lost secrets is not a good use of your time (unless you're an actual archeologist). Instead…
 • 
Zac Beckman
The “magic” of just enough estimation
Estimates are worthless for project planning. They're always done wrongly. Here’s a better approach.
 • 
Zac Beckman
What is a target state architecture?
Your "target state architecture" is exactly what your project needs in order to adequately describe current state, its problems, and desired solutions.
 • 
Zac Beckman
Why you need a second brain
A second brain gives you superpowers, makes mental leaps that others can't fathom and finds information nobody else knows exists. Best of all, having…
 • 
Zac Beckman
Value stream engineering in a nutshell
Here's a concrete blueprint to absolutely ensure successful delivery of your project. “VSE in a nutshell” is the key.
 • 
Zac Beckman
How to deliver more customer value than your competitors
Value stream engineering uses simple, day-to-day actions to create the success story you’re looking for.
 • 
Zac Beckman
Transform the way you learn with spatial thinking & a second brain
You can master anything quickly, but you have to stop studying and start reframing. Here’s the secret.
 • 
Zac Beckman
The 30-minute guide to Domain Driven Design: A secret weapon to solve tough problems
Using domain driven design fixes your customer perception problems, aligns technology with business, and defends against complexity.
 • 
Zac Beckman
© 2025 Boss Logic LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture